WORLD CLL DAY website and campaign materials now launched!
Every 1 September, the global CLL community unites to raise awareness about chronic lymphocytic leukemia (CLL) and give those affected by a diagnosis of CLL a much needed voice. On World CLL Day (#WCLLD) we come together to improve understanding of the vulnerability of CLL patients and the challenges involved in living with CLL. The 2022 Campaign Toolkit is now available – there are lots of things you can do in the lead-up to the campaign, as well as joining us on the day!
For World CLL Day 2021, the umbrella, a form of shield, was chosen as the central campaign image. You can hold it over yourself or someone else, emphasising the aspect of proactive choice to protect others, e.g. by wearing a mask, getting vaccinated & making room.
The umbrella still carries the message into World CLL Day 2022. CLL patients and other immunocompromised patients need help to be able to get on board with those more able to navigate the world as COVID-19 restrictions are lifted across the globe. World CLL Day 2022 also takes into account the current climate where there is a level of virus circulating in society and weariness about the pandemic information. For this, we have chosen to turn the umbrella into a boat by simply flipping it. We want to emphasize the idea of protection while at the same time reinforcing the message of moving forward and navigating the world with COVID-19.
On this World CLL Day, under the hashtags #WCLLD22 #getonboard and #withteamCLL we ask the community to consider CLL patients and other immuno-compromised patients and help them get on board.
The downloadable campaign materials for the 2022 campaign and details are now available on the WCLLD website.
Join us and help spread the message in the lead-up to World CLL Day 2022 and on 1 September 2022!