On 1st of September 2021 the CLL community launched its very first World CLL Day to give those affected by a diagnosis of CLL a much needed voice, raise awareness and improve understanding of the challenges involved in living with CLL. World CLL Day showed to be an opportunity to come together and raise awareness about the vulnerability of CLL patients and other immune compromised people during the pandemic.
In 2021, on the first World CLL Day ever celebrated, we aimed at sending a message of THANKS to those with healthy immunities for protecting our community. During the COVID-19 pandemic many people experienced isolation, fear and the difficulty of keeping safe – an insight into the life of a CLL patient. The umbrella, a form of shield, was chosen as the central campaign image. You can hold it over someone else, emphasising the aspect of proactive choice to protect.
Materials were provided in different languages to help members and supporters prepare their own communications around World CLL Day and shape their local activities.
World CLL Day has become an important day for the CLL community and especially for those affected by a diagnosis. Chronic lymphocytic leukemia is the most common of all leukemias and is poorly understood. We will continue working to change this together on September 1st!
We wish to thank all those that have contributed to the day and have made this first World CLL Day an impactful and memorable day! Thank you for coming together during #WCLLD21 at this challenging time for CLL patients. Thank you for making CLL visible. We are proud of the huge engagement on the day and the wide reach of the 2021 campaign and look forward to World CLL Day 2022 which is already in planning.
Your #WCLLD21 project team