#WLD22 – World Leukemia Day is less than 2 months away and we are sharing a toolkit! 

This toolkit is designed to encourage various stakeholders involved in World Leukemia Day (e.g., patient advocates, pharmaceutical companies, HCPs, etc.) to use common #WLD22 messages on their social media platforms and websites.

No time or capacity to implement this toolkit? You can still engage your audience by reposting and resharing our posts!

WORLD LEUKEMIA DAY – 4^th September 2022

World Leukemia Day on 4^th September is a yearly global campaign in collaboration with patient groups across the globe.

It’s the one day of the year people from all around the world can come together to help raise awareness of leukemia. By raising awareness of leukemia and educating the world on the signs and symptoms of the condition, we can work together to help leukemia patients get diagnosed and provide better outcomes for them. You can make a difference no matter who you are and where you live.

Leukemia is the 13th most common cancer in the world. Over 437,000 people are diagnosed with leukemia each year, that’s over 1000 people every day. However, the non-specific signs and symptoms make it difficult to spot. There are over 300,000 deaths caused by leukemia worldwide.

This campaign is vital because survival rates for leukemia are significantly lower than most common cancers and these rates are worsened by the high rates of emergency diagnosis.

CAMPAIGN

The campaign will continue to address the previous years’ campaign topics, sharing knowledge about signs, symptoms and early detection, and underlining the importance of visiting the doctor when experiencing symptoms.

We will also include contents dedicated to patients, carers, general public and GPs.

KEY MESSAGES

– By raising awareness of leukemia and educating the world on the signs and symptoms of this condition, we can work together to help leukemia patients get diagnosed and provide better outcomes for them. You can make a difference no matter who you are and where you live.

– Encourage people to get seen by a healthcare professional – This will help reduce the numbers of preventable leukemia deaths across the world and provide patients with greater outcomes.

– Healthcare professionals have to be trained to better manage and address potential patients and new diagnosed patients.

HASHTAGS

#BeLeukemiaAware #WLD22 #WorldLeukemiaDay #Leukemia #PatientAdvocacy

MATERIALS

All materials for use can be found on:

https://www.worldleukemiaday.org
https://acuteleuk.org/downloads

Materials available:

• Social media headers
• Posters
• Logos
• Videos on signs and symptoms
• Photo campaign on signs and symptoms
• Spot #BeLeukemiaAware
• Infographics on symptoms of leukemia (+ translations available)
• #WLDTalk

WHY USE SOCIAL MEDIA?

Over 3.6 billion (in 2020) people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.

Social media can facilitate interactive communication, connection and public engagement, empowering people to make safer and healthier decisions.

Follow on social media and tag us in your posts!

– Facebook: @ALANacuteleuk @cmladvocates @CLLAdvocates @LeukaemiaCare

– Instagram: @alan_acuteleuk @clladvocates #cmladvocates @leukaemiacareuk

– Linkedin: @acute-leukemia-advocates-network/ @cml-advocatesnetwork/ @leukaemia-care/

– Twitter: @AcuteLeuk @CLLAdvocates @cmlnet @LeukaemiaCareUK

SOCIAL MEDIA CALENDAR

A dedicated calendar will be scheduled from July to 4^th September 2022.

Join us on 4th September for World Leukemia Day !